4 Reasons to Hesitate Before Using AI to Create Content
Because I am a content agency owner in addition to being a journalist, I have a personal view into why so many brands are talking about using AI to create content. Writing labor is by far my biggest...
View ArticleHow US State Privacy Laws Differ
California became the first state to pass a data privacy law years ago, but now several more have followed suit. Between US regulations and international ones, it can be difficult for companies to...
View ArticleDigital Ad Regulation Doesn’t Necessarily Spell Disaster
Digital advertising denunciations of the cookiepocolypse have been common for years. Others argue that privacy regulations are even worse, threatening to send digital media back to the stone age. But...
View ArticleBrands Seek to Communicate Beyond Basic Product Labels
Many consumers today don’t just want to know the basics of what a product entails. They want to know how it was made and whether it aligns with their values. Product labels are evolving to meet the...
View ArticleConsumers Value Both Privacy and Personalization
Marketing publications often discuss data privacy and personalization as if they are in tension. In reality, consumers want both. Fifty percent of consumers cited privacy as paramount in online...
View ArticleWhy Return Policies Are Critical to the Retail Customer Experience
A shift is playing out in retail returns. The hangover from the pandemic era of very generous policies has struck, and many retailers are now figuring out how to pull back on policies such as free...
View ArticleKevel: Why Retail Media Needs a Rebellion
Retail media is one of digital advertising’s fastest-growing sectors. But the space is also home to intense debates over retailers’ control of their own data and inventory, the emergence of new walled...
View ArticleHow Marketers Can Address the Pressure to Prove Impact
Marketers are facing added pressure not only to deliver results but to prove they’ve delivered them. It’s the age of marketing measurement. Joe McNeill, CRO, Influ2, which describes itself as...
View ArticleRetailers Move to Automate 70% of Rote Store Tasks by 2025
Generative AI is the talk of the retail town as marketers look to use it to connect with customers, but many retailers are gearing up to use AI for another purpose: automating routine in-store tasks....
View ArticleHow Apple’s Latest Moves Are Shaping iOS Marketing
Apple recently announced the availability of iOS and iPadOS Web Push support in iOS 16.4 Beta. The change will allow marketers to send notifications to users on all major desktop and mobile platforms...
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